unit 1 media

The client brief for bubble and fizz is focused on on increasing the sales of there new health conscious drink by 10% in one month. To achieve this goal, the company wants a fresh new logo with a pink and orange colour scheme and a bold and bubbly font.  The project is to be completed within 7 weeks with a budget of £10,000 and must be a cross-media advert. The product is aimed at the target audience of 18–24-year-olds who are health conscious and the products message is “refresh yourself”. The first step to this brief is to create a new logo for Bubble and Fizz’s new drink. The pink and orange colour scheme are perfect for attracting the attention of young people who are health conscious, as these colour’s are often associated with energy and vitality. The bold, bubbly font will also help to convey the message of the campaign, which is all about refreshing yourself. When the logo is created, the next step is to develop a cross-media advertising campaign that will reach the tar...

I have created a logo and two different campaigns for the Bubble and Fizz brief, the campaigns being social media print and a billboard.  Logo I have followed the requirements of the brief to create the Bubble and Fizz logo, incorporating a subtle pink and orange colour scheme along with a bubbly font. This logo is continually used throughout my campaign.  To create the logo I used photoshop and coloured the background. I  then downloaded a font to link to the brand and chose an orange colour to with in. I added pink bubbles up the side.  Social media print I have created a print that you would see on social media such as on Instagram, Facebook ect. I believe that is a great way to advertise the product as it is aimed at young adults and they tend to use social media a lot. So by seeing this ad they may be interested and share the post around helping more people to see the advert. Allowing multiple people to see and hopefully e intereste...

 Legal issues.  Copyright is a legal right that gives the owner control over their work and how it is used. It gives creators protection against the use of their work without permission. Copyright can be an issue in my project as I would have to make sure to use my own work or to make sure that if for my audio visual I get permission for any thing I want to use that I do not own. Slander are spoken words that offend others in a legal right. Audio-visual/Audio advertisement campaign will consider these issues.   To make sure I don't use slander I will make sure my audio visual does not say anything that could offend anyone or company. Libel are written words that can offend others.

The brief I have been given asks me to advertise their new project, Bubble & Fizz. This is a new drink targeted at 18–24-year-olds who are looking for a health-conscious drink whilst they enjoy outdoor activities and looking at a healthy option to drink. To advertise this, I chose to produce a mood board and a social media video.   Bill board I have chosen to do a billboard as one of my cross-media platforms as they are a highly effective way to advertise to young adults. This is because they can reach a large number of people quick and cost effectively. Unlike a TV ad, as a billboard is visible 24/7 and can be seen by majority of people as they will pass by. Making them an ideal way of promoting a new product or service to a wide audience. By using bold graphics and catchy slogans you can grab the attention of your target audience creating a lasting impression. Which can help to make your product stand out into people if they see it in a shop as they’ll remember the bill...

Brief: Produce a logo and advertisement for the Bubble and Fizz brand with the aim of increasing sales by 10%. In the beginning of creating this cross media campaign, I started by gathering my initial ideas on a mind map and a mood board.  They can be linked to the purpose through a logo, slogan, acting and audio/visual codes. Genres and Conventions: Different adverts use different messages to conform to genres of advertising. There are 4 examples of these different messages: Finding a common ground with the audience includes making the advert relatable and realistic to an audience as they will feel as if the advert is directly targeting them, therefore feeling more inclined to buy the product. For example, B&Q's Build A Life advertisement uses footage such as home videos to give a more relatable experience for the viewer.  Giving a clear benefit includes clearly showing the audience why a product is better than others, and why it will benefit you as a person. For example,...

  Section 1: Evaluation of Brief Title of product being advertised: Bubble and Fizz Aims of brief: increase the sales by 10% in one month. Objective of Brief: increase sales by 10% in one month and heighten brand awareness among  the target audience. Target audience of brief: 18–24-year-olds who are health conscious and enjoy outdoor activities. Any pertinent issues that may arise in your advertisement. Think about any legal and ethical issues you will have to ensure, distribution/location of advertisement. ASA   Section 2: Generation of Idea       Fill in this box as a summary for your idea; i.e. What different media platforms you want to use and why, how your advertisement will meet the target audience, how is your advert creating brand awareness. On social medias and perhaps posters in gyms. As these will appeal to the younger generation on social medias. Also as posters will be in the gym, they’ll appeal to the correc...