unit 1 media

Brief: Produce a logo and advertisement for the Bubble and Fizz brand with the aim of increasing sales by 10%. In the beginning of creating this cross media campaign, I started by gathering my initial ideas on a mind map and a mood board.  They can be linked to the purpose through a logo, slogan, acting and audio/visual codes. Genres and Conventions: Different adverts use different messages to conform to genres of advertising. There are 4 examples of these different messages: Finding a common ground with the audience includes making the advert relatable and realistic to an audience as they will feel as if the advert is directly targeting them, therefore feeling more inclined to buy the product. For example, B&Q's Build A Life advertisement uses footage such as home videos to give a more relatable experience for the viewer.  Giving a clear benefit includes clearly showing the audience why a product is better than others, and why it will benefit you as a person. For example,...

  Section 1: Evaluation of Brief Title of product being advertised: Bubble and Fizz Aims of brief: increase the sales by 10% in one month. Objective of Brief: increase sales by 10% in one month and heighten brand awareness among  the target audience. Target audience of brief: 18–24-year-olds who are health conscious and enjoy outdoor activities. Any pertinent issues that may arise in your advertisement. Think about any legal and ethical issues you will have to ensure, distribution/location of advertisement. ASA   Section 2: Generation of Idea       Fill in this box as a summary for your idea; i.e. What different media platforms you want to use and why, how your advertisement will meet the target audience, how is your advert creating brand awareness. On social medias and perhaps posters in gyms. As these will appeal to the younger generation on social medias. Also as posters will be in the gym, they’ll appeal to the correc...