unit 1 media

Disney 50th anniversary celebration. Introduction:  Disney used cross media to advertise the celebration. The examples I found were a billboard and a YouTube/tv advert. Where as a usual cross media advert would link and have continuous theming across it these two forms of advertisements for the cerebration don't.  In my opinion this advert could be better in the sense of constancy, so that what you are seeing on all cross media platforms is the same. Disney although having a great advert for this celebration it isn't consistent through the different platforms. First of all Disney used billboards around the country on the highways, especially the I4. This is so that whilst people drive to and from work and outings these billboards stand out from a bit away and catch drivers and passengers eyes whilst passing and then later will think about the theme park.  They were quite smart by having various different billboards bringing you to the same place by advertising all the dif...

 media effects understand the question  5 marks for theory and terminoly 10 marks for  examples 5 marks for argument passive audience theory-  hyperdimic syringe adorno and horkheimer  cultivation theory  gross and gerbner desensitisation ferguson moral panick  cohen  folk devils active audience theory escapism surveillance  building personal relationships or personal identity  encoding decoding model   hall  prefferd reading negotiated reading oppositional reading

 start with  could be a statement, or a question always link to question in intro tell the product  steve neale suggests genre work on repetiotion and difference, keep genres fresh instance where genre changed or no changed 1980 theory, example, link to question rick altman; generic pleasures, emotional pleasure, intelectual pleasure, visceral pleasure, 1999 jason mittel; industry uses genre comercially 1999 david buckingham genres are in a constant process of negotiation and change    1993 strauss binary opposite narrative theory 1958 cook  cause and effect   1985 todorov conventional structure equilibrium.........  1977 barthes narrative codes    1977 action code and enigma code mulvey male gaze   1975alvarado racial representation   1987  ethnic minorities are limited hall prefereed meaning  1997 steryotypes  steryotyping tries to fix the preffered meaning newman  working class as societys ...