P2- unit 20

 Section 1: Evaluation of Brief

Title of product being advertised: Bubble and Fizz

Aims of brief: increase the sales by 10% in one month.

Objective of Brief: increase sales by 10% in one month and heighten brand awareness among the target audience.

Target audience of brief: 18–24-year-olds who are health conscious and enjoy outdoor activities.

Any pertinent issues that may arise in your advertisement. Think about any legal and ethical issues you will have to ensure, distribution/location of advertisement.

ASA

 Section 2: Generation of Idea      

Fill in this box as a summary for your idea; i.e. What different media platforms you want to use and why, how your advertisement will meet the target audience, how is your advert creating brand awareness.

On social medias and perhaps posters in gyms. As these will appeal to the younger generation on social medias. Also as posters will be in the gym, they’ll appeal to the correct audience as they will be targeted at the correct people. 

 Section 3: Campaign Plan Creation

Key messages:

 The key message is to advertise a healthy drink to those who may need more energy whilst doing their sporting activity.

Stylistic approach:

I will make the can the center of the billboard and make sure that writing stands out so it will be seen from afar.

Call to action:

By having a barcode to scan for the drink at the end of the advertisements.

Media choices:

The media I have chose to advertise on is;

Billboards

Video advert. social media.

Campaign Schedule: It will be released all year round.

 

Launch format:  Through the community for the billboards.

And through YouTube and other social medias for the video.

 

Key dates for your advertisement: At the start of the year for the new beginners who may want to take on some fitness and be more health conscious. Through the middle of the year to keep the advertisement out there.