unit 1 media

Disney plus campaign   Disney had this campaign everywhere for the launching. They had billboards all around and youtube/tv adverts also.

 Camera mounts  throughout the first 5 minutes we see the film is set in London. The diegetic effect handheld- it is used for action sequences, to connote freedom, movement, excitement. to imitate news footage or home movie footage. tripod/sticks- camera dolly- jib- crane- steadicam- snorricam- vehicle mount-  camera movents- axis movements are usually, achieved by using a tripod to ensure a steady image. roll- the camera rolls forward or backward or rotates clockwise/anticlockwise. usually used for subjective pov to show the character falling, drugged, drunk or knocked unconscious arc shots- used to connote show a 360 arc. can be used to connote confusion and often used in aerial establishing shots.

  B&Q Build a life campaign. Introduction: What is B&Q? It is a British multinational DIY sand home improvement retail store. It is the UK's leading home improvement and garden living retailer, helping customers to have smarter homes. The build a life campaign was launched in late September 2020. Just after covid. The campaign was launched made up with families across the UK to show anyone can change their home. There were billboards that were in major UK cities and a short film as well.  Aims and objectives:  The 'Build a life campaign' aimed to create an emotional connection with the brand and celebrate the beliefs that anyone can change their home to make life better. I believe B&Q also used this campaign to bring more people back to B&Q after covid had hit, they would be advertising how families can build their own home (their life). After covid you weren't allowed to have anyone else around, so builders etc. could not come round to do the DIY so the...

 high angle: top shot: aerial shot: shows the location from above whereas an aerial establishing shot would tilt to show more. level - this is in line with the eye. low angle- dutch/canted angle- pov angle-

  Extreme long shot/Extreme wide shot- Long shot/wide shot- Full shots- Medium wide shots- Is taken from the knees up. Cowboy shot- Is taken from the mid-thighs up. Medium Shot- From the waist up. Medium close up shot- Also known as bust up. Close up- focus on the face to show emotion. Extreme close up-

 Gucci demographics- I think its aimed at adults as its more a rich brand so they will have the money to buy them, gender i think its for female  psychometrics- I think that it is aimed at the aspirer as they want the status brands that show their place in society.  or even the succeeder as they believe they deserve the best and decide upon the best brands and products.