D2

The client brief for bubble and fizz is focused on on increasing the sales of there new health conscious drink by 10% in one month. To achieve this goal, the company wants a fresh new logo with a pink and orange colour scheme and a bold and bubbly font. 

The project is to be completed within 7 weeks with a budget of £10,000 and must be a cross-media advert. The product is aimed at the target audience of 18–24-year-olds who are health conscious and the products message is “refresh yourself”.

The first step to this brief is to create a new logo for Bubble and Fizz’s new drink. The pink and orange colour scheme are perfect for attracting the attention of young people who are health conscious, as these colour’s are often associated with energy and vitality. The bold, bubbly font will also help to convey the message of the campaign, which is all about refreshing yourself.

When the logo is created, the next step is to develop a cross-media advertising campaign that will reach the target audience. I am going to produce a billboard and a social media video. The campaign should be designed to engage with young people who are interested in health and wellness, and it should communicate the message of the campaign in a clear and compelling way.


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