M3

I am writing this report to explain how my media components comply with the codes and conventions of the media sectors.

Slogans:

Throughout my campaign I have created the slogan "Embrace bubble Release the fizz.". The brief did not explicitly outline this, other than the message being "Refresh yourself with a bit of Bubble and Fizz" so it gave me creative freedom with this media code. Bubble and Fizz is targeted towards health conscious individuals, and the use of this slogan gives the target audience a new way to live their life, with Bubble and Fizz contributing to their lifestyle. The slogan is also short and snappy, allowing it to be easily remembered by an audience, therefore allowing more brand recognition. 

Logos:

The Bubble and Fizz brand has one logo, the brand name encased in a bubble. I have taken the client brief into account when creating this logo. 

This logo is unique and eye-catching, meaning that it will stand out to consumers and grab their attention easily. It is also quite a simplistic logo, meaning that consumers will be able to easily read the logo and recognise the brand name. 

Visual/Audio Codes:

I have only consistently used one visual code throughout my campaign, and that has been the use of bubbles. I have used bubbles throughout my campaign as it corresponds with the brand name, and the actual drink. Bubble and Fizz is a carbonated drink, giving the connotation of bubbles, along with the actual word being within the brand name. Using a visual code such as a bubble along with this allows consumers to associate the brand with something so simplistic such as a bubble. This allows more brand recognition, and therefore more sales.

The drinks brand Bubly uses the same visual codes in their advertisements. Their name alone gives the instant connotation, with bubbles being associated with the name and this alone is similar to Bubble and Fizz. The brand also has bubbles incorporated on the can, but with a more basic look compared to my use of bubbles. Although this advert is a still image with no audio, the use of 'love at first phssst' could be seen as an audio code as it gives the connotation of a can opening.

I think that audio and visual codes are extremely beneficial within an advertisement as they give another form of promotion along with the basic forefront image.

Genre:

The genre for my campaign is 'Fulfilling a need', and in this case Bubble and Fizz will be fulfilling a consumer's thirst. The bubbles themselves give the connotation of liquid to an audience, immediately reminding them of their thirst.

USP:

Bubble and Fizz's USP is the fact that it is a health conscious product. This is different to drinks such as Coca-Cola and Pepsi, as these brands are known to be high in sugar and not healthy to be consumed regularly. I have used this USP to create a can design for the brand that has been placed on my billboard advertisement. The can clearly states that the drink is "100% organic" and has "no extra sugars or additives".

These facts will appeal to health conscious consumers, and will stand out from the mainstream brands that contain high amounts of sugars and unhealthy additives.