unit 1 media

 Legal issues.  Copyright is a legal right that gives the owner control over their work and how it is used. It gives creators protection against the use of their work without permission. Copyright can be an issue in my project as I would have to make sure to use my own work or to make sure that if for my audio visual I get permission for any thing I want to use that I do not own. Slander are spoken words that offend others in a legal right. Audio-visual/Audio advertisement campaign will consider these issues.   To make sure I don't use slander I will make sure my audio visual does not say anything that could offend anyone or company. Libel are written words that can offend others.

The brief I have been given asks me to advertise their new project, Bubble & Fizz. This is a new drink targeted at 18–24-year-olds who are looking for a health-conscious drink whilst they enjoy outdoor activities and looking at a healthy option to drink. To advertise this, I chose to produce a mood board and a social media video.   Bill board I have chosen to do a billboard as one of my cross-media platforms as they are a highly effective way to advertise to young adults. This is because they can reach a large number of people quick and cost effectively. Unlike a TV ad, as a billboard is visible 24/7 and can be seen by majority of people as they will pass by. Making them an ideal way of promoting a new product or service to a wide audience. By using bold graphics and catchy slogans you can grab the attention of your target audience creating a lasting impression. Which can help to make your product stand out into people if they see it in a shop as they’ll remember the bill...