unit 1 media

 setting- they have used a studio to create a world that has strong diegesis as it seems real but its not.  Diegetic effect- It has a strong diegetic effect by the fact that there is a good combination of  verisimilitude and diegesis to show how the world seems real but is yet fake. as the series doesn't feel like they have created their own placing using a green screen it gives a more realistic feel as if they are actually there.  the proxemics show that they are close friends as they seem close together and trust each other. the fact that the front character has her arms out whilst the rest huddle behind shows that she is trying to protect the group.  figure expression- the expression that these characters have on their face gives the impression they are scared or fearing something.  props- in the background we see the fairy lights hanging down with the writing on the wall in an unorganized manner giving the effect that she is unhinged. a normal person wo...

 common ground- this is where the advert is relatable to your life. fulfil a need- this provides something that people need. solution to a problem- where the advertisement finds the answer to your problems and gives you something that can help fix them. clear benefits- 

 Companies tend to advertise on the radio, television, on the internet and in the cinema. USP- it stands for Unique Selling Point. Call To Action- It is a prompt on a website that tells a user to take some specified action. - They spent most money on internet - the least money on the cinema - the second most spent on was television I think this has changed in the last 10 years as more people are using the internet more and reading less news papers and magazines as you can access them online. Multi channel media.- mu lti-channel refers to  the use of several media channels for spreading marketing messages . This can include email, social media, print, mobile, display ads, television, and more. Leveraging multiple channels allows brands to interact with their customers across multiple touchpoints for a more comprehensive campaign. Disney + They did a campaign to advertise Disney for all ages not just kids. They showed on the advert all different types of films, series, shows tha...

 Disney vs working title film Disney -owns a lot of parks  - resorts -produces films         - ESPN -games                      - Marvel -merchandise            - Pixar -television                - Lucasfilm Disney is a conglomerate it owns a lot of other subsidiaries. So Disney has a lot of subsidiaries to help promote and advertise their overall media products. working title film -film  -television Whereas Working title film is an independent company so they do not have the privilege's of promoting their media product through subsidiaries and have to find their own way of advertisement. But they also have the freedom of creativity. Advantages and Disadvantages There are many advantages and disadvantages of an Independent company. One advantage are the financial rewards. As if you were a conglomerate the money would be shar...

Conglomerate - In a conglomerate structure, one overall parent company owns a number of smaller companies called subsidiaries . Each of a conglomerate's subsidiary businesses runs independently but supports the wider goals and objectives of the parent company e.g. conglomerates use their subsidiaries to promote and market a media product. Independent-  Companies that are free from the control of a conglomerate. Independent companies usually specialize in producing one type of media product or service. Public service broadcaster-  A company that delivers services beneficial to the public interest. This type of company will offer products to the audience that go beyond the purpose of entertainment and many products are made specifically to inform, educate and widen participation. Joint venture- This is when a media company works with another company on a project that is mutually beneficial for both parties. Distribution- This includes two elements: firstly, how a product or bran...

  Media sector Company Product/brand Film Marvel The avengers Television BBC Strictly come dancing Radio Clear channel   Video games Ubisoft Assassins creed Web and online technologies Facebook Messenger Print and publishing Hachette publishing Twilight Music Universal music publishing group Robbie Williams back catalogue Film Warner Bros Harry potter franchise Television     Radio     Video games     Web and online technologies     Print and publishing     Music ...

 https://www.ocr.org.uk/Images/646483-question-paper-media-products-and-audiences.pdf https://www.ocr.org.uk/Images/646484-question-paper-media-products-and-audiences-insert.pdf https://www.ocr.org.uk/Images/646490-mark-scheme-media-products-and-audiences.pdf