unit 1 media

I am writing this report to explain how my media components comply with the codes and conventions of the media sectors. Slogans: Throughout my campaign I have created the slogan "Embrace bubble Release the fizz.". The brief did not explicitly outline this, other than the message being "Refresh yourself with a bit of Bubble and Fizz" so it gave me creative freedom with this media code. Bubble and Fizz is targeted towards health conscious individuals, and the use of this slogan gives the target audience a new way to live their life, with Bubble and Fizz contributing to their lifestyle. The slogan is also short and snappy, allowing it to be easily remembered by an audience, therefore allowing more brand recognition.  Logos: The Bubble and Fizz brand has one logo, the brand name encased in a bubble. I have taken the client brief into account when creating this logo.  This logo is unique and eye-catching, meaning that it will stand out to consumers and grab their attenti...

The client brief for bubble and fizz is focused on on increasing the sales of there new health conscious drink by 10% in one month. To achieve this goal, the company wants a fresh new logo with a pink and orange colour scheme and a bold and bubbly font.  The project is to be completed within 7 weeks with a budget of £10,000 and must be a cross-media advert. The product is aimed at the target audience of 18–24-year-olds who are health conscious and the products message is “refresh yourself”. The first step to this brief is to create a new logo for Bubble and Fizz’s new drink. The pink and orange colour scheme are perfect for attracting the attention of young people who are health conscious, as these colour’s are often associated with energy and vitality. The bold, bubbly font will also help to convey the message of the campaign, which is all about refreshing yourself. When the logo is created, the next step is to develop a cross-media advertising campaign that will reach the tar...

I have created a logo and two different campaigns for the Bubble and Fizz brief, the campaigns being social media print and a billboard.  Logo I have followed the requirements of the brief to create the Bubble and Fizz logo, incorporating a subtle pink and orange colour scheme along with a bubbly font. This logo is continually used throughout my campaign.  To create the logo I used photoshop and coloured the background. I  then downloaded a font to link to the brand and chose an orange colour to with in. I added pink bubbles up the side.  Social media print I have created a print that you would see on social media such as on Instagram, Facebook ect. I believe that is a great way to advertise the product as it is aimed at young adults and they tend to use social media a lot. So by seeing this ad they may be interested and share the post around helping more people to see the advert. Allowing multiple people to see and hopefully e intereste...