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Disney 50th anniversary celebration.

Introduction: 

Disney used cross media to advertise the celebration. The examples I found were a billboard and a YouTube/tv advert. Where as a usual cross media advert would link and have continuous theming across it these two forms of advertisements for the cerebration don't. 

In my opinion this advert could be better in the sense of constancy, so that what you are seeing on all cross media platforms is the same. Disney although having a great advert for this celebration it isn't consistent through the different platforms.

First of all Disney used billboards around the country on the highways, especially the I4. This is so that whilst people drive to and from work and outings these billboards stand out from a bit away and catch drivers and passengers eyes whilst passing and then later will think about the theme park. 

They were quite smart by having various different billboards bringing you to the same place by advertising all the different parks celebrating 50 years.

These top four billboards have consistency as they have the same layout with the key image for the theme at the park, the parks name and the 50th logo as well as the same bold font. As consistent as the billboards are unless you were a huge Disney fan or from America you probably wouldn't know that this was an advertisement to promote the parks 50th celebration. So they could have made it better by adding mickey ears onto the 50th 0 or had the Disney logo on the billboard.

To make this a cross media advertisement, they had created a YouTube/TV commercial. This is so that the campaign can be viewed globally, meaning that anyone anywhere can experience the magic. The digital advertisement isn't consistent with the billboards as the video takes you through showing the magic of the celebration than showing the parks and specific 50th merchandise, it does give a quick glimpse at the fireworks for just the 50th. (13) Aglow | Walt Disney World® Resort – 50th Anniversary Celebration - YouTube   

 

The campaign in my opinion is targeted at the mainstreamers as its a popular brand and is a theme park that's not to extreme and is more for everyone, but with the prices being extremely high and its more aimed for those who specifically like Disney. As for age in my opinion its for all ages like families, but sometimes others disagree and may think this is aimed at more grown up people as its a theme park with rides that may be scary for young ones. Although there are rides and attractions for all ages.

In conclusion I don't think that this campaign is consistent through the different media, it has the same intention but is shown differently through the different media and advertising techniques.

Greggs Vegan Sausage Roll.

Introduction:

Greggs used cross media to promote the vegan sausage roll, which they cleverly did in January know as Veganuary month. From what I have found they created a video to promote the vegan roll and they also posted it upon social media which was recognized and shared around via the internet by other people. 

In my opinion this campaign was consistent as every advertisement was themed the same and used same fonts and colours. 

 

Shown above is the tv ad and it was to bring attention to the new product that Greggs had released, in being the Vegan sausage roll. The launch of this product was inspired by the increasing demand for vegetarian and vegan food products. So they created the Greggs vegan sausage roll. This shows that they complied with what their audiences wanted and then had customers coming to try it the new flavour.

Shown above it the advert Greggs posted on twitter. Piers Morgan replied sharing the advert to which Greggs answered the remark with confidence. This shows that they aren't fazed by the comments that bring shame on the vegan roll as it is all contributing to publicity by being shared onwards, suggesting that no-one can discredit them as their product was doing increasingly well.

In conclusion I think that they were consistent throughout their advert and put across their point in a manor that people will remember as the advert is consistent and gets their point across.

In comparison the Greggs cross media advert was consistent in appearance and content where as the Disney  advert was consistent in getting their intention across through the cross media they didn't portray it continuously on all platforms.